Our options for advertising continue to expand at breakneck speed in the current Information Age. We have an almost limitless format and media choices that are tossed at us in the form of recommendations by practice management firms and calls from advertising sales representatives. However, along with the wide variety of exposure opportunities comes the potential risk of advertising violations in the complex legal arena that encompasses federal, state, and case law. This course will give attendees the necessary information to make lawful decisions regarding advertising their practice. The information and core principles discussed in this webinar will be applicable regardless of the advertising medium.
Important Update: On December 7, 2016, the OIG released a statement regarding Gifts of Nominal Value after the recording this webinar. The limits for Medicare gifts and inducements have been increased from $10 to $15 per gift and from $50 to $75 annual per patient.
This course was presented in April 2016 by Marc Abla, CAE.
|Handouts (0.20 MB)||Available after Purchase|
|OIG Supplement (0.07 MB)||Available after Purchase|
Marc Abla began working at the Illinois Chiropractic Socidety in 2002 and became the Executive Director in 2008. He brings his extensive financial, administrative and association experience to the ICS. He is a Certified Association Executive and a graduate of the Certified Leadership Series through the Illinois Society of Association Executives. Additionally, he is a member of the Illinois Society of Association Executives, the American Society of Association Executives, Congress of Chiropractic State Associations, and the American Chiropractic Association.
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