Our options for advertising continue to expand at breakneck speed in the current Information Age. We have an almost limitless format and media choices that are tossed at us in the form of recommendations by practice management firms and calls from advertising sales representatives. However, along with the wide variety of exposure opportunities comes the potential risk of advertising violations in the complex legal arena that encompasses federal, state, and case law. This course will give attendees the necessary information to make lawful decisions regarding advertising their practice. The information and core principles discussed in this webinar will be applicable regardless of the advertising medium.
Important Update: On December 7, 2016, the OIG released a statement regarding Gifts of Nominal Value after the recording this webinar. The limits for Medicare gifts and inducements have been increased from $10 to $15 per gift and from $50 to $75 annual per patient.
This course was presented in April 2016 by Marc Abla, CAE.
|Handouts (0.20 MB)||Available after Purchase|
|OIG Supplement (0.07 MB)||Available after Purchase|
Marc Abla, CAE has been with the Illinois Chiropractic Society for 20 years and has extensive knowledge surrounding many compliance and legal-related issues surrounding the chiropractic profession. He is a Certified Association Executive and a graduate of the Certified Leadership Series through the Illinois Society of Association Executives. Additionally, he is a member of the Illinois Society of Association Executives, the American Society of Association Executives, serves on the Board of Directors for the Congress of Chiropractic State Associations, and is currently the Chairman of the Leadership Committee for the Chiropractic Future Strategic Plan.